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The 2015 Automotive Buyer Influence Study commissioned by Autotrader.com through IHS Automotive is in. The U.S. study’s latest findings reveal that by the time car buyers reach a dealership, the majority have already decided on what vehicle they want to purchase. How are car buyers coming to a purchase decision? The internet continues to shape […]
The internet continues to change buyer behaviour. According to the 2013 Automotive Buyer Influence Study commissioned by Autotrader.com with R.L Polk & Co on automotive buying, the amount of time consumers spend shopping for a car has decreased. However, the proportion of the time they spend shopping online has dramatically increased. With the endless amounts of […]
Last month, Gumtree users searched for the specific make, model, or make and model of a car over 2 million times! We list the top 10 makes that were searched.