“Read this article now, if you want to get more leads on Gumtree.” This is the type of call-to-action that should be included on each of your listings on Gumtree, and indeed on any other cars site you advertise on. A call-to-action is designed to cut through the “noise” and leave the customer with a persuasive reason why they should contact you. Here are some tips on how to craft an effective call-to-action:

Include a “hook” – add an incentive, such as a discount on warranty or finance, or free nation-wide delivery

Keep it simple – just focus on one or two “hooks” which would be appealing to the customer

Create urgency – giving a time frame creates a sense of urgency and a reason for the customer to enquire

Including a call-to-action is a seemingly simple inclusion, but without one, you may be leaving potential business on the table.