Marketing to Milennials


Posted on: October 19, 2016

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Consistency is Key

Milennial shoppers are more inclined to use multiple devices for research when purchasing a vehicle, so it’s important that your website is optimized for desktop, mobile and tablet to create a seamless, consistent experience across all channels.

With a combined audience of 4.3 million across smartphone and tablet* visiting Gumtree each month – we are constantly improving our offering to ensure a user-friendly experience across all platforms.

Consistency is key, so we suggest that you apply the same measures to your digital experience to keep the millennials on your side.


Become Mobile Friendly

 Millennials are from the ‘texting generation’, as they are always on the go they prefer the option to send you an enquiry text rather than call or email. While millennials are leading the charge in texting, research indicates that texting among all ages groups is increasing in popularity and is now outpacing phone call and email value with a higher open and response rate*.

Your dealership can embrace mobile use by sending a follow up text to potential buyers, encouraging them to give you a call when free.

Additionally, by using a platform that manages opt-in and opt-out you can integrate these actions with your CRM system – to further assist with lead management and follow up.


Work on your social skills

 An active social presence is pivotal. Provide your buyers with class visual content that include pictures and/or videos that can be shared with their friends and social networks. Gumtree enables buyers to instantly share your listing via the following:

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • Email

So, always ensure that your images are of high quality and your listing description includes the relevant information – someone who may not have been actively on the site may see it via social media and take an interest!

The same applies across all of your digital platforms, ensure that there is an option to share as social media plays a massive role in a Milennials  everyday life and what better way to be at the forefront of their minds?

*Nielsen digital ratings monthly, August 2016