Gumtree Auto’s give you every tool needed to write an enticing vehicle description and we want to ensure you’re making the most of it!

Follow our tips on how to write the perfect vehicle description and rev up those offers!

Slow down on the information

Don’t rush to cram everything into the body of your description; combine the right information with quality language to engage your audience. Simply entering the vehicle make, model, year and variant will enable your specs and standard features to auto populate! You can then use your ‘comments’ section to write a powerful narrative with your key selling points and a strong call to action.

Take the high road

Identify the high value features or ‘must haves’ that resonate with your ideal buyer and use these to write an imaginative description that will target and engage. Create a visual by enhancing this vehicle information with descriptive words, tell your buyers a story which places them in the driver’s seat of a car that’s their perfect fit.

Stay ahead of the race

Help your vehicle stand out from competitors by highlighting its unique differentiator. The average Gumtree Auto buyer is said to view up to 24 pages per session*, so its crucial to research the current market and establish what makes your vehicle a winner. Consider things like how your car’s condition compares with similar vehicles in the market? Is the selling price an exception?

Drive Buyer confidence

Be sure to make reference to the vehicle history in your description to ensure transparency between yourself and the buyer. Gain their confidence with third party validation; reputable car reviews, ‘green star’ and ‘crash testing’ ratings will automatically be included in your ad when you input your make, model, year and variant. This information informs your potential buyers and will also validate their purchase decision.

*Stats: Nielsen digital monthly ratings March, 2016