We recently spoke with Matthew at Swan Valley Motors and Mark at CarNet Auctions Smithfield and Chullora to find out how they’re doing things a little differently when it comes to showcasing their car images.

Matthew takes photos using his iPhone in a purpose-built car photo booth to really make their cars stand out from the pack.  Since making these changes at the end of last year, Swan Valley Motors have seen positive results. They’re getting great feedback from customers who are saying that their cars stood out in the search listings on Gumtree and the photos give the impression that the cars are well looked after. Matthew also sees that their cars have been getting noticed on Gumtree with more views than before. (See below an 2003 Audi A4 Luxury Wagon Auto)

In the photo studios installed at CarNet Auctions, Mark installed a 4 tonne capacity rotating turn table that has automatic rotations and timing synced up to a high definition camera and studio flash lighting. What Mark finds beneficial about his set up is that the process is now streamlined and the quality and speed to which he can get his car ads live on site have both improved significantly. (See top 2014 Nissan X-Trail T32 ST)

Both dealers seek to capture their vehicles at a number of different angles to give prospective customers a detailed look. No matter what selection of vehicles you’re selling, a little extra effort can go a long way.