Welcome to Gumtree.
Marketplace ads reimagined.

Reaching 1 in 3 Australians^ across 150+ shopping categories

Gumtree is the connection point for Australians trading in their local neighbourhoods, living in the mix between old and new.

We help brands and businesses grow, by connecting them with a highly engaged audience of buyers and sellers as they upcycle, uptrade and cash up, with 91% of Aussies likely to consider replacing their pre-loved item with new according to recent research[1].

Experience one of Australia’s leading native advertising, data and audience solutions

❯ Explore Advertising

Connect with new local customers in the suburbs they’re searching

❯ Explore Small Business

Discover a better way to source your transport, trades, hospitality and health staff

❯ Explore Recruitment

Get the combined strength of Gumtree Cars, CarsGuide and Autotrader

❯ Explore Automotive

Connecting Brands to the Circular Economy

Consumers are increasingly demanding brands and businesses be more sustainable. According to Gumtree’s 2022 ‘Trading in the Circular Economy’ research, more than six in ten (64%) Australians, the equivalent of 10 million people, are looking to embrace the circular economy as a means to do better by the environment, including 4.2 million Australians (27%) that strongly agree in this regard.[1].

Learn more

The Marketplace Innovation Agency. Gumtree Labs. 

Gumtree Labs delivers content opportunities that go beyond the banner. Our content works because we are obsessed with understanding consumer behaviour, providing insights and recommendations that are based on deep analysis from across our network.

Explore Innovation Labs

^Nielsen Digital Content Ratings, Monthly Total, 2020 Average
[1] Source: Gumtree’s Trading in the Circular Economy Report, YouGov, 2022. N=1,052 Australians aged 18-64

Partner with Gumtree

We’re ready to help you get more from your advertising investment with tailored partnership solutions, bespoke audiences and best practice marketplace tips.