Welcome to Gumtree.
Marketplace ads reimagined.
Reaching 1 in 3 Australians^ across 150+ shopping categories
Gumtree is the connection point for Australians trading in their local neighbourhoods, living in the mix between old and new.
We help brands and businesses grow, by connecting them with a highly engaged audience of buyers and sellers as they upcycle, uptrade and cash up, with 91% of Aussies likely to consider replacing their pre-loved item with new according to recent research.
Experience one of Australia’s leading native advertising, data and audience solutions❯ Explore Advertising
Connect with new local customers in the suburbs they’re searching❯ Explore Small Business
Discover a better way to source your transport, trades, hospitality and health staff❯ Explore Recruitment
Get the combined strength of Gumtree Cars, CarsGuide and Autotrader❯ Explore Automotive
Connecting Brands to the Circular Economy
Consumers are increasingly demanding brands and businesses be more sustainable. According to Gumtree’s 2021 ‘Trading in the Circular Economy’ research, 86% of consumers say that sustainable practices inform their purchase decisions, and 81% of Australians are actively changing the way they consume goods to be more environmentally friendly now compared to 10 years ago.Learn more
The Marketplace Innovation Agency. Gumtree Labs.
Gumtree Labs delivers content opportunities that go beyond the banner. Our content works because we are obsessed with understanding consumer behaviour, providing insights and recommendations that are based on deep analysis from across our network.Explore Innovation Labs
^Nielsen Digital Content Ratings, Monthly Total, 2020 Average
 Gumtree’s Trading in the Circular Economy Report, YouGov, 2021
Insights & Resources
Spring Retail Insights
Our research explores the evolving needs and desires of everyday Australian households as they actively upcycle, uptrade and buy new this Spring.Learn more
CarsGuide Media: EV and new-energy vehicle report
The CarsGuide EV Pulse Check covers consumer adoption and sentiment to new-energy vehicles.Learn more
Big budgets for the 2022 End of Financial Year sales
In the lead up to End of Financial Year, we spoke to 550 Gumtree users to better understand the opportunity for brands.Learn More
Partner with Gumtree
We’re ready to help you get more from your advertising investment with tailored partnership solutions, bespoke audiences and best practice marketplace tips.