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The future is sustainable.

The Circular Economy is the future, and Gumtree is, and always has been, an important part of its growth. Born out of the sustainability movement, the circular economy rethinks the way we use products and services for the benefit of society, the environment and business.

As Australia’s favourite classifieds marketplace, we are the connection point for Australians trading in their neighbourhoods, living in the mix between old and new. For brands looking to connect with a more conscious consumer, Gumtree is the place to reach millions of engaged buyers and sellers as they upcycle, uptrade, and cash up, so they can buy new.

Gumtree’s 2022 ‘Trading in the Circular Economy Report’ reveals:

$6,964

Australians stand to make approximately $6,964 per household from their pre-loved or unwanted items.

$62 billion

The estimated value of trading pre-loved, items in Australia is $62 billion, and it’s growing year-on-year.

21 items per household

On average, 86% of Aussies have 21 items per household they could sell

What is the Circular Economy?

The Linear Economy vs. Sustainability Movement Explained

Born out of the sustainability movement, the Circular Economy takes further action by involving industry. Together with consumers, businesses are now rethinking the full life cycle of a product, to find opportunities to stop – or greatly reduce – the wastage we’ve come to find normal.

The holistic move towards a more thoughtful approach to what we buy, how it was produced, and where it ends up on our planet – is the essence of the Circular Economy.

Why it matters for brands

Consumers are increasingly demanding brands and businesses be more sustainable. According to Gumtree’s 2022 ‘Trading in the Circular Economy’ research, more than six in ten (64%) Australians, the equivalent of 10 million people, are looking to embrace the circular economy as a means to do better by the environment, including 4.2 million Australians (27%) that strongly agree in this regard.

Our partnership with Planet Ark

Gumtree has again, joined forces with Planet Ark, Australia’s most trusted environmental organisation, to educate Aussies on the power of the circular economy. Together we hope to drive the adoption of sustainable practices and encourage Australians to lean into their local communities to make smarter choices for their financial wellbeing and environmental footprint.

2022 Trading in the Circular Economy Report

For 15 years, Gumtree has helped Australians upcycle to a better life by encouraging more profitable choices for their wallets and planet.

Since its inception in 2011, our annual research report into the Circular Economy has demonstrated the opportunities available to Australians when they buy and sell pre-loved, benefiting themselves financially and keeping items out of landfill.

The 2022 report looks at conscious consumerism and the rise in sustainable shopping preferences and behaviour.

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