How long were you awake this morning before you were online? Chances are, it wasn’t long. The average person spends over 6 1/2 hours each day on internet-connected activities. That means an audience of engaged consumers is just waiting to come across your ads.  

Small businesses that have yet to acknowledge the importance of reaching customers online are missing out. It’s crucial for them to establish an online presence by utilizing website and marketing techniques. With proper guidance, every business owner can learn how to effectively reach potential customers. Read on for some best practices on how to build a strong online presence for your small business.

Create a helpful website

Your website is often the first introduction your customers have to your brand. It creates a visual representation and allows customers to become familiar with your business as a credible and valuable entity. Most importantly, it adds a human touch and transforms your organization from a faceless entity to a personal connection.

Your website serves as a sales tool, guiding visitors through the sales funnel by providing all necessary information to encourage action. It informs shoppers of sales and offers the opportunity to join a loyalty program for added savings. Your website operates continuously, generating sales around the clock.

Attribution Services

Data-Driven Measurement

Unlock Insights

Audience Services

Find your Audiences

Connect where life happens

Creative Services

Scale your Ad Production

Explore our Ad Builders

Create online ordering or scheduling options

In today’s fast-paced world, convenience is a top priority for customers. They may need your products or services outside of regular business hours or late at night. To cater to their needs, it’s essential to set up online portals that allow them to easily place orders, schedule appointments, schedule deliveries, or pick up orders at a time that suits them. By providing these options, you can make your customers’ lives easier and earn their appreciation.

Invest in Digital Marketing

In today’s market, digital marketing is essential for your brand’s success. It refers to how your brand appears in search engine result pages or display ads. Both are crucial tools that help you connect with people who are most likely to be interested in your products or services. Additionally, they can remind visitors who previously viewed your site about products or services they were interested in or reach a specific audience based on behavioural or demographic data.

Lead Generation

Attracting customers to your business requires generating interest from the public. One way to do this is through lead generation, which involves capturing the attention of your target customer group and nurturing their potential patronage. The lead generation process involves the following steps:

• Market research – Know your target audience and gather as much data about them as possible 
• Create engaging and compelling content – Everything you put in front of the public is content, from your landing pages to email, social media, ads, blogs, and more 
• Keep a record of your leads – A Customer Relationship Management (CRM) system or lead generation database is a way to organize your research, segment your audience, and take much of the manual work out of generating your team’s sales lead lists. 
• Score and qualify your leads – Establish a consistent way to organize your leads and rate them from new to working, nurturing, qualified, or unqualified 

Keep in Contact with Email Marketing

If you have questions about whether email marketing is for your small business, consider this: 51% of people have purchased a product or service in direct response to an email. Email marketing provides an additional channel to connect with potential customers and keep your loyal audience updated. With lead generation, you can create a targeted email list that caters to everyone, from potential leads to your most devoted customers.

Create Social Media Accounts

It is undeniable that social media plays a crucial role in establishing the online presence of small businesses. It is an effective means of reaching out to potential customers while keeping the existing ones engaged. By sharing updates and providing relevant content, you can reach out to your target audience and build meaningful connections. Your social media account can be an enjoyable and innovative way to connect with your current followers and attract new ones.

Discover the Correct Marketing Tools to Establish an Online Presence for Your Small Business

In today’s world, it’s essential for all businesses, regardless of their size or industry, to have an online presence. This is crucial as it helps the public to verify your credibility and understand your value proposition. Moreover, your online presence can help you attract new customers, build loyalty, encourage discussions, and showcase your commitment to providing an excellent customer experience.

Establishing an online presence involves utilizing multiple techniques to execute your marketing plans effectively. Gumtree’s Ad Manager is an exceptional tool for achieving this goal. It offers small businesses the freedom to manage most of their online marketing tasks, including creating digital posts, scheduling emails, and generating social media marketing campaigns. If you’re prepared to take charge of your advertising campaigns, begin advertising with Gumtree today.

How to Customize Digital Marketing for Your Target Audience

Learn more