Meet our
Gumtree Locals.

Select, Build or Match:
Use Gumtree’s Audience Finder

Go beyond contextual targeting and select from a list of popular Gumtree life stage personas based on in-depth user research, shopping insights and audience segmentation.

For greater impact and more granular targeting opportunities, you can also partner with our team to build bespoke network audiences that combine the foundations of our baseline personas with additional custom overlays and marketplace signals.