Leading First-Party Data Solutions
We know what your customers are searching for today – and what they’re likely to buy tomorrow.
Millions of users and
predictive marketplace signals.
Gumtree is big for reaching customers – but we can think really small when it comes to connecting with them.
With precision tools and 17 years of advanced data and analytics, we use insight and foresight to help you zero in on the right target customers with pinpoint accuracy.
Though our unique marketplace view, we can help identify key stages in your customer journey to predict what your customers are likely to need tomorrow.
Make your campaigns more efficient, impactful and effective with Gumtree – no matter what your advertising objectives are.
Gumtree’s Unified 360º Customer View
Connect with your ideal customer at every stage of their journey. You can engage, retain and retarget based on Gumtree’s unique marketplace signals and first-party data. Our unique 360-degree view of our customers allow us to target right down to an individual level, building out key life stage segments, in-market intender profiles and the ability to target specific purchasing behaviours.
Chat to an expertIntroducing Audience Engine
A strategic relationship that enriches buyer, seller and brand.
Through the combined strength of our technology partners, Gumtree’s first-party authenticated accounts and shared client data, we can help brands target the Gumtree users they know, or reach entirely new customers, in a privacy compliant^ way.
By partnering together, we can match audiences and our inventory to build rich ‘lookalikes’ that share characteristics with your most valuable customers, or retain existing customers – and deliver highly targeted content and campaigns tailored to your specific brand objectives.
Explore partnership opportunities
Target buyers who are open to purchasing new
When looking at pre-loved items for sale, 93% of Aussies are likely to consider buying the item brand new according to recent research[2]. In addition, 1-in-3 marketplace buyers are saving up to buy the best brands instead of settling for cheaper options, providing an immense opportunity for brands[3].
Advertise to marketplace buyersTarget sellers to influence what they buy next
9-in-10 Aussies are likely to consider replacing the item that they are selling with a brand new item. Meanwhile, as found in Gumtree’s Trading in the Circular Economy Report, 63% of sellers are spending the money raised from the sale of items on something new, including special items and experiences, or saving for larger purchases[2].
Advertise to marketplace sellers
Source:
[1] Nielsen Digital Content Ratings, Monthly Total, 2020 Average
[2] Gumtree’s Trading in the Circular Economy Report, YouGov, 2021
[3] Gumtree Second Hand Economy Report, August 2020
^Audience Engine utilises anonymised user data, matched and managed by third-party partners LiveRamp or Infosum. Gumtree has no control or visibility of the independent data supplied by the client, brand or agency.
Connect with a Gumtree Advertising Expert
We’re ready to help you get more from your advertising investment with tailored media solutions, bespoke audiences and innovative content opportunities.