Gumtree knows Australian Car Shoppers
In August 2019, Gumtree partnered with specialist research agency BrandSpark International to uncover the consumer car buying journey. Discover the misalignment between today’s Aussie car shoppers and car dealerships, to give your next advertising campaign the competitive edge.
Influence of Sales & Promotions
The biggest influencer driving consumers into your dealership is sales and promotions
CONSUMERS SAY #1 | DEALERS EXPECT #13
In fact, sales and promotions are so important, Australian consumers are willing to travel 280km to save $1,500
65km to save $500 | 120km to save $1,000 | 280km to save $1,500
And with 1 in 3 Australian car buyers only visiting one dealership before purchase, first impressions count.
34% Only visited one dealership
2.4 Avg # of dealerships visited before buying
Uncover how to better connect to your customers. Request your copy of the report today.
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