Get the local advantage with Gumtree Ads.

Grow your business on Australia’s favourite local marketplace with our partner GSI Ad Cloud.

You know the importance
of local customers.

They’re likely some your biggest supporters. Spending more money. Sharing more reviews. And referring their friends and family direct to you.

The challenge has always been, how do you find more of them? In an easy, and cost-effective way?

Well the good news is – you can with Gumtree.

Reach more local customers in the suburbs they’re searching and watch your business grow.

Advertise local with Gumtree Ads in 3 easy steps.

Step 1.

Choose your advertising budget

Get started with just $250 for 25,000 impressions over 30 days

Step 2.

Add your location & category

Select your local area, region or relevant target categories

Step 3.

Upload your advertising creative

Simply upload your existing display banners

Types of Display Advertising

Standard Display


  • Upload your banner creative
  • Standard size is 728 x 90 pixels
  • Add your location and category targeting
  • Appears across home screen, search results and view item pages

Standard Display


  • Upload your banner creative
  • Standard size is 300 x 250 pixels
  • Add your location and category targeting
  • Appears across home screen, search results and view item pages

Why advertise on Gumtree?

Gumtree reaches 1 in 3 Australians every month[1] across more than 150+ shopping categories. Our audience of in-market buyers and sellers offer advertisers a highly transactional ‘ready to buy’ mindset for products and services.

According to recent research, almost 9-in-10 marketplace users consider buying new when searching used[2] and 61% of our audience shop on Gumtree because of the range of options nearby in their local area[3], providing a unique opportunity to increase sales.

Local advertising that works for Small Business

There’s an entire community full of people that are waiting to discover your business. Our straightforward display ads will raise your local visibility and help you to boost your store’s traffic, sell more products online or get more service bookings. No matter your advertising objective, Gumtree can help you achieve it.

Not a digital marketing expert? No worries!

Gumtree Ads are for everyone. There’s no need for experts or to overcomplicate it. Our easy-to-use self-service advertising tool enables all small and medium-sized businesses to run local display advertising in line with their own budget, creative and advertising preferences.

Rapidly increase
your local visibility

Reach more people in the locations and categories that matter. Simply add your 30-day advertising budget, enter your preferred target suburbs or region, and select relevant marketplace categories for your ads to appear within. Get creative and test different combinations to determine what works best for your business.

Transparent pricing (with no surprises!)

Use Gumtree Ads for your Small Business success and reach thousands of local customers in the suburbs they’re searching. Once you’ve created and booked your advertising campaign, you’ll also gain access to an online dashboard to monitor your ad performance.

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[1] Nielsen Digital Content Ratings, Monthly Total, 2020 Average
[2] Gumtree Trading in the Circular Economy Report, YouGov, 2021

[3] Gumtree Media Audience Research, FF2, 2021

Connect with a Gumtree Advertising Expert

Do you have a budget of $5,000 or more? We’re ready to help you get more from your advertising investment with tailored media solutions and bespoke audiences.