The Changing Face of Consumerism
New research on what motivates, connects and drives consumers in thriving C2C marketplaces.


The online C2C marketplace boom has changed the way we shop – forever.
The online shift in retail coupled with a focus on sustainability has led to dramatic growth in the C2C market, with Gumtree being one of the category leaders.
Meet customers where they are and take advantage of the permanent cultural shift to sustainable, trusted and local.
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